Conference Program
of the XI International OOH Congress
Conference Program
of the XI International OOH Congress
«We are together!»: Industrial symphony №11
International ООН Congress for industry and guests in four parts. With overture, intermission and final chord.

«We are together!»: Industrial symphony №11
International ООН Congress for industry and guests in four parts. With overture, intermission and final chord.
Federal regulation of the industry
Representatives of the federal legislative and executive authorities, regulatory bodies

Discussion panel - Federal legislation changes
OOH\DOOH advertising operators

Regional regulation
Representatives of advertising departments, state and municipal representatives
Part I:
We and the State (state block)
The departure of foreign companies, what prospects do domestic brands see for themselves?
Federal clients

Discussion panel - Out Of Home for client today is...
Regional Clients (supported by the Marketers Guild)

Urban Awards discussion Panel: Placement of real estate in OOH, what should be taken into account?


Part II:
We and Clients
(client's block)
Discussion panel: Multi-channel advertising campaigns, how to get the most out of it?
Federal advertising agencies and clients
Moderator - Valentin Smolyakov (THE RUSSIAN ASSOCIATION OF COMMUNICATION AGENCIES)

Discussion panel: Outdoor customer, who is he?
Regional advertising agencies
Moderator - Valentin Smolyakov (THE RUSSIAN ASSOCIATION OF COMMUNICATION AGENCIES)

Mobile data as a driver of Outdoor Advertising efficiency growth
SA Media
Part III:
We and Agencies (agency block)
Part IV:
We and the World
(foreign block)

Results of ООН Conference in Latin America

Discussion panel: Phoenix ООН, reviving after Covid-19. How foreign colleagues are going through a crisis. How customer marketing strategies have changed
Qatar, India, Georgia, Uzbekistan, UAE, China

Industry agenda of ACAR: The best domestic and foreign cases in ООН
Advertisers, agencies, operators

«Transit Territory »: the development of regional advertising, foreign experience, research
Supported by Transmedia

About trends, media measurements, problems and opportunities for assessing the effectiveness of outdoor advertising

New technologies and modern opportunities of visualization in ООН/DOOH
Supported by the festival "RED APPLE"
How did the DRON service create a new market in regions in just a year? Efficiency of media boards
SUNLIGHT outdoor

How did the DRON service create a new market in regions in just a year?
Using the example of the DRON programmatic procurement service, we will tell you how to achieve stable growth dynamics of business indicators
Design master

Classic outdoor versus transit or transit versus classical outdoor?
About advantages and disadvantages of ООН formats and how customers most effectively build a comprehensive advertising campaign.
TMG and "Vostok-Media"

Features of image perception from LED media
НD LED Tech
Performances of partner soloists
Summing up the Congress. Joint statement of market participants on the direction of development of the industry
Final chord
Наши контакты:
8 800 222 22 80
11@oohcongress.ru
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