Tilda Publishing
organizer
co-organizer
10th International OOH Congress
Conference Program
08.00-09.30
Congress Registration opens. Conference Registration (headset distribution)
09.45
Conference Opening
Welcome Address «Road to the future»
Keynote «OOH transformation and evolution. Cases»
«Strategic Development of the OOH Industry (globally and in Russia)»
«Lifestyle Transformation. Modern Media Consumption Trends»
Аlexander Epin (CEO, TMG, Moscow, Russia)
Elena Mikhailova (President, NAVC, Moscow, Russia)
Tom Goddard (Chairman Ocean Outdoor/FEPE President, London, UK)
Annie Rickard (Posterscope global ex-president, London, UK)
Jean-Emmanuel de Witt (CEO, Russ Outdoor, Moscow, Russia)
Irina Zarubina (Senior Strategy Manager, Havas Media, Moscow, Russia)
Networking Coffee Break
«Modern European Approach to the Classic, Digital and Transit Inventory: Audience, Data, Innovation and Partnership by Exterion Media»
«Client Service Effectiveness and Evolution in Transit Advertising»
«The Winner Takes it all. Trading in Outdoor and Transit Advertising»
Mikhail Manzheley (Deputy CEO on Legal affairs, LAYSA, Moscow, Russia)
«Advantages of Advertising in Moscow Region»
Konstantin Avdeev (Executive Director, Vostok-Media, Moscow, Russia)
13.00-14.30
Lunch. Hotel check-in after 14:00
Discussion Panel in English: «OOH in the Media Context»
Moderator: Jean-Emmanuel de Witt (CEO, Russ Outdoor, Moscow, Russia)
Participants – International and Russian headliners :
Annie Rickard (Posterscope global ex-president, London, UK)
Christian von den Brincken (Managing Director for Strategy & Innovation, Stroer, Germany)
Anatoliy Mostovoy (Presedent, Kinetic Russia, Moscow, Russia)
Karen Ambaryan (Senior marketing communication manager, OBI, Moscow, Russia)

«OOH. Reincarnation of «the Oldest» Medium»
Alexey Ryakhovskiy (Project Manager, BestBuying, Novosibirsk, Russia)
«Light Media Formats – New Solutions of Visual Communications»
Elena Andreeva (Deputy Director General, LBL, Moscow, Russia)
«Modern Technologies of Information Visualization for DOOH»
Kirill Korotkin (Key Account Manager, Samsung Electronics, Moscow, Russia)
Networking Coffee Break
«Application of Modern Media Metric Data in Media Planning – as a way to Increase OOH Media Value for a Client»
Gideon Adey (Planning & Development director, KineticWW, London, UK)
Discussion Panel: «Agency and Operator. Communication Effectiveness»
Moderator: Dmitry Gribkov (OOH Director, ADV Benchmark, Moscow, Russia)
Participants – agencies and operators:
Olga Sukhanova (CEO, Lince OS Group, Moscow, Russia)
Pavel Kryukov (Head of Outdoor, Publicis Group Media Eurasia, Moscow, Russia)
Gideon Adey (Planning and Development director, KineticWW, London, UK)
Аlexander Epin (CEO, TMG, Moscow, Russia)
Q&A Session. 1st Conference Day debriefing
16.25
Аlexander Epin (CEO, TMG, Moscow, Russia)
Borja Balanzat (Managing Director, Exterion Media, Madrid, Spain)
Daniel Cuende (Co-founder and Innovation Manager, CUENDE Infometrics, Madrid, Spain)
27th September (Thursday)
«MCR. How to Earn Brand loyalty»
Veronika Bordunova (Deputy Director General for Marketing and Sales, LAYSA, Moscow, Russia)
Valeria Tkach (CEO, Vision Research Agency, Moscow, Russia)

Greeting to the Congress from the Administration of St. Petersburg
Client Video Interview — Block 1
Video Interview
Client Video Interview — Block 2
FEPE International Congress 2019 Presentation
Client Video Interview — Block 3
09.00
Headphones distribution
«OOH Successful and Best Practice Campaigns»
Daria Chuykova (Director of Sales and Development, Russ Outdoor, Moscow, Russia)
«DOOH. Revision»
Olga Sukhanova (CEO, Lince OS Group, Moscow, Russia)
«DOOH. Realities. Indoor»
Natalia Kulikova (CEO, Video Planning, Moscow, Russia)
Networking Coffee Break
«The Ströer Way»
Christian von den Brincken (Managing Director Corporate Strategy & Innovation, Ströer, Germany)
«Insights from a Media Planner»
James May (Chief Growth Officer, ADV Marketing Communications, Moscow, Russia)
Discussion Panel: «Development of regions, opportunities and risks, investment volumes and ROI»
Moderator: Daria Chuykova (Director of Sales and Development, Russ Outdoor, Moscow, Russia)
Participants – operators and agencies:

Roman Venger (Commercial Director, DesignMaster, Novosibirsk, Russia)
Yuriy Bukchin (First Deputy Director General, POSTER GROUP, St. Petersburg, Russia)
Dmitriy Pogodin (CEO/ CO-Founder, BLACKBOARD Outdoor, Moscow, Russia)
Dmitry Novikov (CO-CEO, SCG, Nizhniy Novgorod, Russia)
Sergey Sadchikov (CEO, Vostok-Media, Moscow, Russia)
Lunch
«DOOH: upgrade or New Media?»
Roman Venger (Commercial Director, DesignMaster, Novosibirsk, Russia)
Discussion Panel: «Digital transformation of OOH»
Moderator: Veronika Bordunova (Deputy Director General for Marketing and Sales, LAYSA, Moscow, Russia)
Participants – operators, clients, agencies:
Roman Abdullin (Head of Advertising department, PIC, Moscow, Russia)
Anna Panarina (Head of Marketing department, Hyundai Motors, Moscow, Russia)
Pavel Kryukov (Head of Outdoor, Publicis Group Media Eurasia, Moscow, Russia)
Dmitriy Kazakov (Development Director, SA Media Group, Moscow, Russia)
Alexander Tishkov (Deputy Director General, A.N.D. Corporation, Moscow, Russia)
Mikhail Mogilevskiy (Director General, NPO Analitika, Moscow, Russia)

«DOOH as a Highly Lucrative Business»
Mikhail Kryuchkov (Commercial Director, HD LED TECH, Moscow, Russia)
«Use of IT Technologies in Printed Advertising Materials Production»
Grigory Goldman (Development Director, FastPrint, St. Petersburg, Russia)
Q&A Session. 2nd Conference Day debriefing
Opening of the 2nd Conference day
Аlexander Epin (CEO, TMG, Moscow, Russia)
Elena Mikhailova (President, NAVC, Moscow, Russia)

13.00-14.00
«Federal Campaigns in Transit Advertising. Results and Further Vector of Development»
Vladimir Brezhnev (Buying Director, TMG, Moscow, Russia)
10.00

Transit territory Session


DOOH+indoor Session
28th September
(Friday)
«Creativity & Effectiveness. Presentation of the Creative Award 2018 Short List»
Igor Kirikchi (CEO, BBDO Moscow, Moscow, Russia)
«Current Industry Tasks Solution - Strategic Mission of the OOH Operators»
Elena Mikhailova (President, NAVC, Moscow, Russia)
Mikhail Manzheley (Head of Legal Committee, NAVC, Moscow, Russia)
Q&A Session. 2nd Conference Day debriefing
«Internet vs Out-of-Home: Mortal Combat»
Yuriy Denisov (Research Director, Insight Expert, Moscow, Russia)
«LiveMetric for Transit Advertising. Quality Service and Transparency for a Client as a Way to Increase Sales»
Mikhail Gorin (CEO, Mediacab, Moscow, Russia)
«Administrative Barriers in Transit Advertising. Resolution Methods»
Lyubov Kovaleva (CEO, RED, Lipetsk, Russia)
«Launch, Coordination and Monitoring of Advertising Campaigns in Remote Cities»
Evgeniy Danelyants (Technical Director, Mediarout, Voronezh, Russia)
Pavel Mikhailov (Commercial Director, TMG, Moscow, Russia)
15.05
15.05
«Engineering Solutions in Production of Outdoor Advertising Constructions: Use of New Technologies to Increase Advertising Surfaces Sales»
Maxim Popov (Business Development Director, DiMedia, Tyumen, Russia)
Presentation of Bienalsur Project (Argentina)
Client Video Interview — Block 4
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