List of speakers 2017

Daniel Cuende

Co-Founder & Innovation Manager,  CUENDE Infometrics S.A. ( Spain)



Daniel Cuende (1971) studied Industrial Engineering at UAX University. In 1991, he co-founded CUENDE Infometrics to create innovative and efficient research methods. He has several well-known developments and patents in the research field.

Daniel was ESOMAR representative from 2005 to 2013, now he is a member of the ESOMAR Disciplinary Committee.

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain. He is also involved in research on the Australian, Pakistani, Lebanese and many other African countries’ Ooh audience system, in ROUTE UK Ooh audience system. He participates in US MRC (Media Rating Council) Digital OOH Measurement Standards Working Committee.

Cuende is the head of the developing team for the Ooh planning software for USA, Spain, South Africa, Pakistan and UK.

Daniel has been a regular speaker at ESOMAR & ARF International Conferences. He teaches MBA courses and classes at AEPE, University Antonio de Nebrija, CESMA, CEES, University Alfonso X, Univ. Complutense, AEDEMO, IIR, ICADE, Instituto de Empresa (IE) in Spain.

He is an active member of the ACM (Association for Computing Machinery) and SIGKDD (Special Interest Group on Knowledge Discovery in Data and Data Mining) and collaborator of the first study of Marketing economic impact conducted by the Spanish Marketing Association.

Father of two kids, strong  passion for technology, enjoys skiing

Alexander Epin

CEO, TMG (Moscow)



Alexander has spoken for Russian & international ooh conferences, including the most significant event in the industry – FEPE International.

Transit Media Group is the largest national transit media operator in Russia, which offers all possible land and water transport advertising solutions in Moscow, St. Petersburg, Bashkortostan, Karelia and more than 250 cities across Russia. TMG is recognized as the most professional transit media specialist with its own production department, unique automatic Campaign Management System and the most experienced team in the industry.

Samvell Avetisyan

Marketing specialist (Moscow)


«Wifes are getting old, third year students – never»


Samvel Avetisyan was born in 1960 in Tbilisi.

Graduated from department of history and postgraduate study of the Leningrad State University (LSU)

Subject of scientific researches: “Scientific heritage of N. M. Karamzin in an assessment of a foreign historiography”

Studied in Stockholm School of Economics according to the MVA program.

Studied strategic marketing in INSEAD (France).

Andrey Berezkin

CEO ESPAR-Analytiс, Moscow Russia

«Limits of sciences resemble the horizon: than closer approach them, especially they are removed»


1977 –  graduated the Moscow State University (geographical faculty)
Till 1997 – career in  Moscow State University . The last position – the head of the laboratory of political geography.
Since 1992 – CEO of research company Analitik
Since 1996 – CEO of ESPAR-Analitik
Main research specialization – ooh monitoring and researches, implementation of geographic information systems in ooh.
Member of council of experts of the Association of Communication Agencies of Russia (ACAR).
Winner of the award “Media Manager of Russia 2006”.
Since 2005 – the chairman of Committee on ooh of AKAR (since 2016 – the cochairman).
Academician of the Russian Academy of Advertising. Member of the International Advertising Association (IAA).
Married, has six children.

Irina Kostina

Ritrama Business Development Director in Russia, Graphics & Industrial, Moscow