List of speakers 2017

Daniel Cuende

Co-Founder & Innovation Manager,  CUENDE Infometrics S.A. ( Spain)

 

 

 

“Evetything will be ok at the end. If it’s not ok, then it is not the end.”

Daniel Cuende (1971) studied Industrial Engineering at UAX University. In 1991, he co-founded CUENDE Infometrics to create innovative and efficient research methods. He has several well-known developments and patents in the research field.

Daniel was ESOMAR representative from 2005 to 2013, now he is a member of the ESOMAR Disciplinary Committee.

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain. He is also involved in research on the Australian, Pakistani, Lebanese and many other African countries’ Ooh audience system, in ROUTE UK Ooh audience system. He participates in US MRC (Media Rating Council) Digital OOH Measurement Standards Working Committee.

Cuende is the head of the developing team for the Ooh planning software for USA, Spain, South Africa, Pakistan and UK.

Daniel has been a regular speaker at ESOMAR & ARF International Conferences. He teaches MBA courses and classes at AEPE, University Antonio de Nebrija, CESMA, CEES, University Alfonso X, Univ. Complutense, AEDEMO, IIR, ICADE, Instituto de Empresa (IE) in Spain.

He is an active member of the ACM (Association for Computing Machinery) and SIGKDD (Special Interest Group on Knowledge Discovery in Data and Data Mining) and collaborator of the first study of Marketing economic impact conducted by the Spanish Marketing Association.

Father of two kids, strong  passion for technology, enjoys skiing

Antonio Vincenti

Founder and CEO of Pikasso

 

 

 

 

Antonio Vincenti is the founder and CEO of Pikasso, a leading outdoor advertising company in the Levant and North Africa, operating in Lebanon, Iraq, Jordan, Algeria, Tunisia, Mali and Ivory Coast.

As a passionate believer in the Out-Of-Home medium, Antonio has spent the last 31 years implementing international standards, promoting creativity, supporting noble causes on the billboards, and has participated actively in the development of the Out-Of-Home advertising industry in the MENA region.

A trusted professional in his field, he is involved in several business associations;
Vice President of FEPE(International Federation of Out-Of-Home Advertising) since 2008, and former President from October 2014 till June 2016.

Founding member and President of the Syndicate of Outdoor Advertising Companies in Lebanon (SOACL),
Member of the OAAA (Out-Of-Home Advertising Association of America) and the IAA (International Advertising Association).

Jean-Emmanuel de Witt

CEO, Russ Outdoor

Russ Outdoor

 

 

 

Jean-Emmanuel de Witt has more than twenty-year experience in international media. Jean-Emmanuel came to Russia in 2003 to be responsibe for development of operations of JV Hachette in Russia and the Ukrainian office.

As a vice-president and later publisher of Hearst Shkulev Media Publishing House (earlier – Hachette Filipacchi Shkulev) he managed the company operations, established digital projects and increased market share of its magazine portfolio ( ELLE, MAXIM, PSYCHOLOGIES and others.).

In 2013 Jean-Emmanuel chaired the Publishing House Sanoma Independent Media Company (Vedomosti, The Moscow Times, Cosmopolitan, Esquire, Harper`s Bazaar, National Geographic and others)

Starting June 2016 Jean-Emmanuel de Witt has been announced CEO of Russ Outdoor, the largest OOH operator in Russia. The company takes major interest at digital projects like Russ Digital, which has doubled its share in one year and is now 25% of the market. In 2017 Russ Outdoor in colloboration with SynapsLabs  launched an innovative project in the field of measurement and targeting of digital outdoor advertising.

Co-chair of OOH Committee at AKA

Member of International Advertising Association (IAA)

Yuriy Isaev

Chief Customer Officer (CCO)

 

How many things, too, are looked upon as quite impossible until they have actually been effected?
Pliny the Elder

Graduated from Moscow Military Institute of the Federal Border Service of the Russian Federation in 2004.

Yury has been working in the advertisement industry for 12 years already and has a vast experience of work in the press, on the radio, with digital and outdoor advertising.

Yury has been part of our team since 2015.

Achievements: development and successful implementation of numerous campaigns for such clients, as Mondeliz, Coca Cola, Jacobs Rus, Mars, Gallina Blanca, Ostankinsky Meat Processing Plant, FES, to name a few.

Alexander Epin

CEO, TMG (Moscow)

 

 

 

«Caminante, no hay camino,Se hace camino al andar». (Antonio Machado)

 

Alexander Epin, 52, is the head and co-owner of TMG (Transit Media Group), the Russian’s largest transit media operator. His career spans 25 years in senior operational and ownership role in transport advertising business, which he established in 1993 and has shaped in a market-leading company with exclusive resources in Moscow, St-Petersburg and national coverage in 250 cities across the Russian Federation.

Alexander Epin holds a degree in Nuclear Physics (St-Petersburg State Polytechnic University, 1986). Ironically, his education hardly to do with advertising, in combination with analytical mindset found its perfect application in developing in-house software for managing sophisticated processes of transit media business.

Within the quarter of the century Alexander has been an advocate of transit media in Russia, working hard on the transformation of this sector as it achieves its new role on media landscape. He focuses on major industry foresights, such as media metrics integration, regulations and new technologies that are important in the media convergence era.

Alexander Epin is a respected authority in the Russian OOH market, Co-chairman of the ACAR OOH Committee (Association of Communication Agencies of Russia), sought-after keynote speaker at the industry events.

Married, has three daughters and four grandkids. A keen boxer, Alexander still makes time to regular trainings.

Максим Поташев

Maxim Potashev

Managing Partner, R&P Consulting

 

Don’t trust, don’t be afraid, don’t ask.

Maxim Potashev is an expert in the field of client service. Managing Partner, R&P Consulting. The author of the books “The age of the client” and “Solution path”.

Samvell Avetisyan

Marketing specialist (Moscow)

 

«Wifes are getting old, third year students – never»

 

Samvel Avetisyan was born in 1960 in Tbilisi.

Graduated from department of history and postgraduate study of the Leningrad State University (LSU)

Subject of scientific researches: “Scientific heritage of N. M. Karamzin in an assessment of a foreign historiography”

Studied in Stockholm School of Economics according to the MVA program.

Studied strategic marketing in INSEAD (France).

Andrey Berezkin

CEO ESPAR-Analytiс, Moscow Russia

«Limits of sciences resemble the horizon: than closer approach them, especially they are removed»

 

1977 –  graduated the Moscow State University (geographical faculty)

Till 1997 – career in  Moscow State University . The last position – the head of the laboratory of political geography.

Since 1992 – CEO of research company Analitik

Since 1996 – CEO of ESPAR-Analitik

Main research specialization – ooh monitoring and researches, implementation of geographic information systems in ooh.
Member of council of experts of the Association of Communication Agencies of Russia (ACAR).

Winner of the award “Media Manager of Russia 2006”.

Since 2005 – the chairman of Committee on ooh of AKAR (since 2016 – the cochairman).

Academician of the Russian Academy of Advertising. Member of the International Advertising Association (IAA).

Married, has six children.

Andrei Rukavishnikov

Managing Partner, EBITDA Marketing

Ebitda marketing

 

 

 

1993-1994 Account Executive McCann-Erickson (Russia) for Casio, Opel / GM.

1994-1995 Brand Manager for Smirnoff Vodka, J&B Scotch, Black Velvet Canadian Whiskey & Gilbey’s Gin (IDV). Made Smirnoff the largest spirit brand

1995-1996 Marketing Operations Manager, Rothmans. Marketing activities development and implementation (CIS countries)

1996-1997 Brand Manager for Mars, Milky Way, Twix, Bounty, Topic, Mars (Russia)

1997-1998 Category Manager, Mars (Russia)

1999-2000 Country Sales Manager, Marketing Manager Mars (Baltic Countries)

2000-2001 Marketing Manager, Mars (Russia)

2001-2003 Marketing Director, Dealine, the leading Russian computer hardware manufacturer & distributor, IBS Group. Managing 40+ employees in Product Marketing Department, Department of Advertising, PR and Marketing, Web Group and Brand Management. Successfully launched PC brand Depo and made it #1 in Russia

2003-2005 Marketing Director, Baltika Breweries. Major achievements: market share growth from 20% in 2003 to 24 % in 2005, sales growth by 39% in volume and by 55% in value.

2006 The Best Marketing Director of Russia (Rating of “Company’s Secret” magazine)

2007-2008 Vice President, Advertising & Marketing, Euroset, #1 mobile retailer in Europe

2008-2009 Chief Marketing Officer, Eurasia Global (land developer)

2011-2013 Chief Internal Marketing Officer, May Company

2011 The Best Marketing Book in Russia (“ Smart marketing”)

2012 Top-10 Marketing Directors of Russia (Rating of “Profile” magazine)

Irina Kostina

Ritrama Business Development Director in Russia, Graphics & Industrial, Moscow

Natalia Kulikova

CEO, Video Planning 

 

 

 

“There is no such thing as a missed opportunity in business. If you miss it, your competitors will not. Matched by a robust communication strategy, such opportunities become the basis for a successful business process”.

Natalia is a founding partner and CEO of Video Planning since 2010. Her vision for the future of digital advertising and commitment to DOOH format made the company capture over 30% of Russia’s digital inventory, becoming the industry leader in terms of DOOH expertise.

Natalia graduated from the Moscow State Linguistic University in 2002 and continued her studies at MIRBIS International Business School receiving MBA in Marketing in 2004. She successfully widened her management skills by studying project management at The Higher School of Economics in 2006.

She started her career in 2001 by selling ad slots on the only one available LED-screen in Russia. As digital segment of Russian OOH market grew from scratch, Natalia consolidated available LED screens in the country into a consolidated trading platform, later expanding it by integrating all Russian digital Indoor and Outdoor formats.

In 2017 she received the Media Manager of Russia award for her contribution to the development of Russia’s DOOH industry.

Дарья Чуйкова

Daria Chuykova

CEO, Russ Outdoor

Russ Outdoor

 

 

 

«The world belongs to the dissatisfied» (Oscar Wilde)

 

Graduated Moscow Institute of Economics, Politics and Law. Specialization – business psychology.

In the media business since 2002.

From 2002 to 2003 – the media director of advertising agency Twin.

From 2003 to 2005 – Deputy Media Director of the advertising agency Sorec-media.

From 2005 to 2008 – Group head (banks, insurance, financial companies) in the EMG.

From September to December 2009 – the head of the commercial service of ZAO «M-Pul».

From January 2009 to February 2010 – Deputy Commercial Director. Head of Sales Department Gazprom-Media.

From 2010 to 2012 – General Director of advertising agency “United Media” (Business FM radio station and web site BFM.ru).

Since 2012 – commercial director of Media Plus (EMG), and then – vice president of commercial activities of the EMG.

Since 2016 – Director of Development and Sales LLC “Russ Outdoor”.

In 2016, she took 3rd place among commercial directors of media companies in “TOP-1000 Russian Managers”, which is annually compiled by the Association of Managers of Russia and the business newspaper «Kommersant».

Evgeniy Pesennikov

Commercial Director, VideoDelta

 

Vyacheslav Nikishin

Deputy General Manager, Marketing and Sales, LAYSA

 

Graduated from Orel State University.

Started his career in tourism, raising from a sales manager to the head of most important and tourist-busy directions.

For the last 17 years Vyacheslav has worked in one of the biggest advertising operation companies, where he started as a sales manager as well and came to the position of Moscow branch’s sales head. Vyacheslav is experienced in crisis management of advertising companies on various international markets.

From April 2017 Vyacheslav is working in «LAYSA» advertising agency as a deputy general director for marketing and sales affairs

Pavel Kryukov

Director of outdoor advertising, Publicis Group Media Eurasia

Oleg Bratashov

CEO, Bratashoff DOOH Consult

 

 

 

 

«A BUSINESS WITHOUT A SIGN IS A SIGN OF NO BUSINESS…»

99-01 “Sign a rama” (Sydney/Australia) Product manager
01-04 “Gallery” Region developing director
04-08 “News otdoor” NB director
08-12 “Posterscope” Client service director
12-16 “Gallery” Digital director
16-17 “Bratashoff DOOH consult” CEO

Yulia Zykina

Strategic Communication Director, Igronik

 

 

 

 

Errare humanum est sed stultum est in errore perseverare

20 years of work in communications on both sides: clients (ROL, Beeline, MySpace) and agencies (Comunica Golin, SP , Articul).

Signature cliens: Toyota, FOX Media, Yandex, Shell, Bank of Moscow, Bridgestone, Huawei, Colgate, X-Fit, AB InBev.

Specialization: multi-channel communication strategy / creative strategy / copywriting

Boris Peshnyak

Commercial Director (Regions)

 

 

Advertising is the art aim at the head to get into the pocket.
Vance Packard

Education: higher degree, major in Economy, qualification as an economist; higher degree, major in Technical Sciences, with specialisation in means of destruction and ammunition.

The knowledge received during the education process made it possible for Boris to capture a market share of about 50% in the first year of Tele2 operation in Novosibirsk (2009–2012).

Since 2014, Boris has been working in outdoor advertising. He has built the federal press sales system based on the logistics hubs in major regions of Russia, as well as the buying system for sales comprising over 500 cities and 500 contractors.

In cooperation with Media Direction Group, Boris launched a pilot project of programmatic DOOH (Novosibirsk).

Starting from 2017, Boris has been working for Gallery as Chief Commercial Officer (Regions).

Rashid Nezhemetdinov

Strategy Marketing Director, LLC Russ Outdoor

Russ Outdoor

 

 

 

Since 1994 has been working in Advertising industry. Rashid has wide experience: worked in research companies, customer service, in media agencies and on the customer’s side.

Since 1996 has been specializing to OOH communications, used to work in in ADV, Kinetic, Posterscope, Gallery.

At the moment is responsible for strategy marketing in Russ Outdoor.

Vladimir Brezhnev

Head of buying department, Transit Media Group (TMG)

 

 

 

 

 

Vladimir Brezhnev is a Head of Buying department in Transit Media Group company. He has been working in the company for more than 4 years, at the same time he is completing his postgraduate education at St. Petersburg State University specializing in “Standardization and product quality control”.

He has numerous publications in industrial and scientific magazines.

Since 2016 Vladimir has been a member of Rosstandard working group engaged in creation of transit advertising draft standard.

Ilya Cheredin

CEO, Kinetic Russia, Moscow

 

 

 

 

 

«Try harder».

Education:
Russian State Hydrometeorological University, Faculty of Oceanology

Stockholm School of Economics (SSE).

Experience:
From 1993 to 2015 – Sales and Marketing Director of Poster Group
From 2015 to the present time – CEO of Kinetic Russia

Hobby – triathlon, windsurfing, dancing.

Orekhov Sergey

Executive Director, INTENTION, Moscow

 

 

 

 

 

«Dream as if you’ll live forever. Live as if you’ll die today». James Dean

Sergey graduated with honors from MSTU named after Bauman, specialty “Design and Technology of Radioelectronic equipment”; during his studies Sergey published about 30 scientific articles and theses.

He studied at Higher School of Economics, under MBA program: Project management

From 2006 to 2008 – Technical director of MEDIAPLAZM advertising agency (startup implementation – the project on equipping 7000 units of Mosgortrans railway vehicles with digital complexes).

From 2008 to 2014 – Technical Director of Tashir Media advertising agency (was responsible for complete advertising and production maintenance of 40 commercial real estate objects (with total area of 1 mln sq.m) since the beginning of designing until putting into operation)

From 2014 to 2017 – Chief executive of Tashir Media (supervised creation of digital signage indoor/outdoor networks, start of Reports, automatic sales collection program, rebranding of RIO network of shopping centers, development of RIO CARD loyalty program)

Since 2017 till present – Chief Executive of INTENTION, he is responsible for strategic development of the project portfolio of the agency.