THEMATIC FOCUS OF THE CONGRESS:
“OOH AS A SUCCESSFUL BUSINESS”

4 October

Breakfast in the hotel
1
Part
Antonio Vincenti (CEO, Pikasso, Lebanon)
Jean-Emmanuel de Witt(CEO, Russ Outdoor, Moscow, Russia)«Strategic development of OOH industry»
Yuriy Isaev (Client Director, Gallery, Moscow, Russia)
«The building of the Future in Progress. Report»
Alexander Epin (CEO, TMG, Moscow, Russia)
«Transit factor. The formula behind the power of movement»
Coffee Break
2
Part
Natalia Kulikova (CEO, Video Planning, Moscow, Russia)
«SWOT analysis of DOOH in Russia»
Pavel Kryukov (OOH Director, Publicis Group Media Eurasia, Moscow, Russia)
«Modern OOH trends from the perspective of network agency»
Maxim Potashev (Moscow, Russia)
The Secret topic in a black box 😉
Lunch in the hotel
3
Part
Vyacheslav Nikishin (Deputy General Manager,
Marketing and Sales, LAYSA, Moscow, Russia)
«From Static – to digital. LAYSA»
Evgeny Pesennikov (Commercial Director, Video Delta, Moscow, Russia)
«DOOH_less»
Irina Kostina (Director of business development, Ritrama, Russia, Graphics & Industrial, Moscow, Russia)
«The Challenges of the Visual Communications Industry from the view of adhesive film producer Ritrama: Generation Y & Z, neuroscience & new approaches to the education»
Samvel Avetisyan (Moscow, Russia)

«Presentation of OOH Congress creative award nominations 2017»
Coffee Break
4
Part
Daniel Cuende (Co-founder and Director for Innovation, CUENDE Infometrics, Madrid, Spain)
«From ground to the sky (international experience of media metrics in OOH advertising based on Big Data»
Andrei Berezkin (CEO, ESPAR Analytic, Moscow, Russia)
«New approaches to OOH measurement»
Discussion panel with industry experts

«One Currency in OOH: dreams and realityOOH

Moderator: Аndrei Rukavishnikov (Managing Partner, EBITDA Marketing, Moscow, Russia)

Panelists:
Daniel
Cuende
(CUENDE Infometrics, Madrid, Spain)
Andrei Berezkin
(«CEO, ESPAR Analytic, Moscow, Russia)
Rashid Nezmetdinov
(Russ Outdoor, Moscow, Russia)
Alexander Epin
(CEO, TMG, Moscow, Russia)
and other industry experts

The 1st Conference day debriefing

5 October

Breakfast in the hotel
1
часть
Blitz interview «Inside the mind of an advertiser»
«What an advertiser has in mind making decisions on purchase of OOH supplies (billboard/bus/digital)»

Moderator: Peter Lidov (expert in communications, TV presentor, worked for Philip Morris & headed Megaton PR department, Moscow, Russia)

Panelists:
The largest federal operators (coming soon)

Coffee Break
DOOH +
indoor Session
(Room 1)
Daria Chuykova (Director of Sales and Development, LLC Russ Outdoor, Moscow, Russia)
«New Digital solutions RUSS OUTDOOR»
Yuriy Isaev (Chief Customer Officer (CCO), Gallery, Moscow, Russia)
Mikhail Gorin (MediaCab, Moscow, Russia)
«New OOH tracking Solutions»
DOOH Discussion Panel
Moderator: Natalia Kulikova (CEO, Video Planning, Moscow, Russia)
Discussion issues:

  1. How much time and what exactly is necessary to standardize DOOH in the regions. What is the perspective of local operators? Do they need it?
  2. Technological integration solutions to content management: the variety, advantages and disadvantages.
  3. Why is the area of special projects frozen in spite of intensive development of digital formats which are ideal for online and offline combination?

Panelists: Industry experts (coming soon)

Transit Media Session
(Room 2)
Vladimir Breznev
(Buying Director, TMG, Moscow, Russia)
«Unified Standard of transit advertising: client’s caprice or the real market demand?»
Irina Kostinaа (Director of business development, Ritrama, Russia, Graphics & Industrial, Moscow, Russia)
«Viscom Academy Professional learning for materials production. Ritrama self-adhesive materials: from selection to the mantling different surfaces»
Round Table
«Territory of Transit. Regional Session»

Moderator: Vladimir Breznev (Buying Director, TMG, Moscow, Russia)