We are delighted to present the General OOH Partner of the 9th International OOH Congress which will be held between 3-6 October in Tunisia (oohcongress.ru).
Gallery is one of the largest federal OOH operators and the leader in a domestic DOOH segment. The company is confident that nowadays the success of OOH directly depends on development of digital formats and high-tech solutions. For this reason since the beginning of the year Gallery has been implementing a new system of DOOH placement using online audience data provided by Yandex. Such approach could transform DOOH into full-fledged online media and bring it to a higher level of transparency.
In the asset of Gallery there are more than 50 000 owned advertising surfaces in 90 Russian cities as well as the greatest number of digital billboards in the country, namely more than 130 and this figure will increase.