Video Planning is an official DOOH partner of International OOH Congress that will be held through October 3-6 in Tunisia.
The company is one of Russia’s leading DOOH experts, specialises on the production and placement of dynamic media content across all Digital Out-of-Home formats. Over 7 years of market research and analysis with a particular focus on digital Indoor, Outdoor and Transit categories give the company an up-to-date database of displays locations. Video Planning invests in regular post-campaign analytical studies to further enhance its expertise in designing efficient digital media mixes combining several formats within the unified address program.
The company operates in 190 cities of Russia, Kazakhstan and Belarus boasting a digital portfolio of over 10,000 high-impact attention-grabbing locations, with a third of these locations under exclusive distribution rights. Video Planning’s success builds on many years of cooperation with international advertising groups that have consistently recognized the company’s expertise in the DOOH segment.
Natalia Kulikova, the company’s CEO, will focus on legal and operational challenges facing DOOH in Russia, on ways in which the global shift towards digital advertising formats impacts the market as well as solutions to attract new investment in the area.