Tilda Publishing

organizer

co-organizer

27-29 SEPTEMBER | corinthia 5* | St. PETERSBURG, RUSSIA

10th International OOH Congress
classic | digital | indoor | transit

Results of the 10th International OOH Congress 2018

The 10th Anniversary International OOH Congress
27-28 September 2018 in St.-Petersburg, Russia gathered the record number of
380 delegates from 14 countries and 40 cities.

Organized by TMG, co-organized by NAVC the Congress became a platform for effective communication of all players of the OOH industry:
media owners, agencies, clients, suppliers, research companies & mass media.

Two-days Congress program covers all segments of
classic OOH, DOOH, indoor & transit advertising.

Bright presentations led by productive business communication during the two conference days reflected the main topic of the Congress: New horizons: how to keep and expand the share of OOH on the media landscape.

More than 30 speakers shared valuable information on business navigation in such a rapidly changing world.
Special thanks on behalf of the Congress to: Tom Goddard, Chairman Ocean Outdoor/FEPE International President, legendary Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from KineticWW , Christian von den Brincken from Stroer, Borja Balanzat, CEO Exterion Media, Spain, Daniel Cuende from Cuende Infometrics, James May from ADV, Igor Kirikchi the head of BBDO Moscow, and speakers representing HAVAS, Russ Outdoor, TMG, LAYSA, Samsung, HD LED TECH, Vostok-Media etc.

Modern solutions of the OOH were exposed at the exhibition area.

Creative entertainment program traditionally complemented business agenda:
White Party & Gala Dinner featuring OOH Congress Awards & «OOH on air» show.

See the Photo Report below

If you have any questions about the event, or interested in partner participation for the next year, please contact Jane Baranova: jane.baranova@tmg-russia.ru

Delegate List 2018

Headliners 2018

Annie Rickard

Posterscope Global ex-President (UK)

"When the winds of change are blowing, some people build walls and others build windmills"
Annie Rickard, global ex-President Posterscope, will come to St. Petersburg for the first time. She was a co-founder of Posterscope in 1983 and left in March 2018. During that time she built a global network with 57 offices in 34 countries.
She built the Posterscope global network from the start, through a combination of acquisitions and partnerships.

Tom Goddard

Chairman, Ocean Outdoor
President, FEPE International

"The world stands aside for a man with a plan!"
Media professional with particular specialism in digital & traditional OOH. Until 2007 he was CEO for CBS Outdoors's International division, overseeing a team of over 2,500 employees across Europe and Asia. Before he was CEO of several major UK and International OOH companies including Viacom, Metro Advertising and Maiden Outdoor.

Gideon Adey

Planning & Development Director, Kinetic (UK)

"Not everything that can be counted counts, and not everything that counts can be counted"
Gideon has been working in the outdoor advertising industry for 25 years. Most recently, Gideon is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying – misleadingly referred to as 'programmatic'.

Igor Kirikchi

CEO, BBDO Moscow, Managing Director, BBDO Group (Russia)

"Dream, work and everything works out"
Igor Kirikchi is a co-chairman of Creative Agencies Committee of the Russian Association of Communication Agencies (ACAR).
At the Congress Igor Kirikchi will present a shortlist of works for the Creative OOH Awards nomination.

Christian von den Brincken

Managing Director, Corporate Strategy & Innovation, Ströer (Germany)

"If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea"
Previously, he was responsible for Business Development until 2017. Before taking this role at the beginning of 2014, he was responsible for Marketing and Strategy at the Ströer Sales & Services GmbH.

Borja Balanzat Góngora

Managing Director, Exterion Media (Spain)

"The Harder I Work, the Luckier I Get"
Borja spent the last five years as Managing Director of CBS Outdoor Spain/Exterion Media. He transformed the business into the leading Transit business in the Country, increasing dramatically its profitability and forming the best team in the sector.

Jean-Emmanuel de Witt

Russ Outdoor

"Act as if you were in the future. You will draw a new reality"
For the second year in a row the Russ Outdoor CEO since 2016 will be among the most anticipated Congress headliners. The innovative Russ Digital project, which has a 25% share in a segment of digital carriers of Russia, is actively developing under the leadership of Jean-Emmanuel.
Jean-Emmanuel de Witt is a co-chairman of ACAR OOH Committee and a member of IAA.

Alexander Epin

TMG CEO

"Caminante, no hay camino, se hace camino al andar"
The prospects of the Russian market of transit advertising will be covered by the industry leader TMG. Throughout 25 years as TMG CEO Alexander was directly involved in development of technologies and formation of transit advertising industry standards in Russia.
Alexander is a co-chairman of ACAR OOH Committee, a member and a speaker of FEPE International.

Daniel Cuende

Co-founder & Innovation Manager, CUENDE Infometrics (Spain)

"Everything will be ok at the end. If it's not ok, then it is not in the end"
Geographical spread of research with his participation is wide and various. Daniel Cuende has immense experience of creating research database for the different markets in Europe, America, Africa and the Middle East.
Daniel is also an active member of ACM and SIGKDD.

See all speakers of OOH Congress

View Conference program